Licensee Promotional Kit

Some of the ways we suggest you might leverage your ECNZ licence and “environmentally preferable” credentials are to:

• add a tagline to your communications materials, including email signatures (see P.6 in the guide)
• include the ECNZ ecolabel presentation in your next staff update – or arrange for ECNZ to present to your staff
• print off copies of the poster and use in foyers or at your next trade show or display opportunity
• incorporate the content material on pp 7-8 of the guide into your promotional materials such as brochures or fliers
• prepare a news release, newsletter item, website or social media post on one of the ecolabel news angles in the guide (P.9) – or discuss a particular news angle with ECNZ and develop a joint story
• educate staff and customers on the ECNZ ecolabel assessment process and life-cycle approach, using the infographic on pp 10-11
• incorporate references to the benefits of being an ECNZ licensee in communications with staff, customers and other stakeholders.