This kit is to help licensees promote their hard-won status as an Eco Choice Aotearoa licence-holder to their customers and other stakeholders.
Some of the ways we suggest you might leverage your Eco Choice licence and “environmentally preferable” credentials are to:
add a tagline to your communications materials, including email signatures (see P.6 in the guide)
include the Eco Choice ecolabel presentation in your next staff update – or arrange for Eco Choice to present to your staff
print off copies of the poster and use in foyers or at your next trade show or display opportunity
incorporate the content material on pp 7-8 of the guide into your promotional materials such as brochures or fliers
prepare a news release, newsletter item, website or social media post on one of the ecolabel news angles in the guide (P.9) – or discuss a particular news angle with Eco Choice and develop a joint story
educate staff and customers on the Eco Choice ecolabel assessment process and life-cycle approach, using the infographic on pp 10-11
incorporate references to the benefits of being an Eco Choice licensee in communications with staff, customers and other stakeholders.
