Our Board


Environmental Choice New Zealand is managed by The New Zealand Ecolabelling Trust, an independent, not-for-profit organisation.



Karen McDonald, Chair

Karen is Deputy CEO and Head of Marketing and Business Development at Consumer NZ. She is responsible for maximising revenue from membership and business development to support Consumer's independent research and testing programme. She’s also involved in growing the Consumer Foundation to support Consumer’s broader advocacy role. She is committed to Consumer NZ’s work providing independent information consumers can trust and ultimately working towards a fair deal for Consumer members and all New Zealanders. Karen who first joined Consumer NZ in 2007 and again in 2012, brings a consumer-focused perspective to the Board from her six years plus at the member-based independent, non-profit.



Richard Tong, MSc (Hons)

Managing Director, Tong & Associates environmental consultancy (est. 1984). Richard has post-graduate qualifications in public administration, local government and tertiary teaching, and served on the Applied Science Advisory Committee of Auckland University of Technology, 1996-2010.

He is associated with major developments in recycling (both NZ and overseas) and established the award-winning Devonport Recycling Scheme. Richard has lectured widely on environmental topics and co-authored "Clean and Green? The New Zealand Environment".



Hans Buwalda

Hans Buwalda is an environment, health and safety consultant. Hans has a B.Sc (Geography), a Diploma of Natural Resources and a Master of Business Administration. He is a Chartered Member of the NZ Institute of Directors, a Chartered OHS Professional and a Certified Environmental Practitioner.

Hans is a consultant in EHSconsult. He provides governance, strategy and risk management advice on environment, health and safety issues. Prior to this role, Hans was the Group Environment, Health and Safety Manager for Fletcher Building between 2002 and 2014. In that role, Hans led many of the environment, health and safety initiatives that Fletcher Building has adopted.

Hans is also involved with building sustainability issues and was a member of the Board of the New Zealand Green Building Council from 2006 to 2013.



Sarah Ho, M.Planning (Hons)

Sarah is a Planner currently positioned with the New Zealand Transport Agency having worked previously for local government in Auckland and overseas. Within those roles she has been an ISO14001 Environmental Management Systems (EMS) representative and certified auditor, and a sustainability advocate within the workplace. Sarah has a keen interest in sustainability and completed her Masters project on urban food growing and the sustainability of cities in 2001.



Beckie McCleland

Beckie is a Director in KPMG’s Auckland practice with a particular focus on risk and compliance in the funds management/ wealth management and financial advice industries. She has over 15 years’ experience in financial services in New Zealand and UK, with a broad based work experience, consisting of time spent working with the regulator as well as financial services businesses in the private sector. Beckie draws from her commercial background, particularly in the risk and compliance space, to add value to the Board. Beckie is an Authorised Financial Adviser (AFA) and a Chartered Member of the Institute of Directors in New Zealand.



Sarah Bolger

Sarah has recently been appointed to lead New Zealand’s best-known market and social research and insights company Colmar Brunton, which is part of Kantar, WPP’s insights network covering more than 51 countries around the world.

Sarah has a BCom and BSc from Otago University and has accumulated more than 20 years’ experience as an international researcher and planner. She was invited to join Colmar Brunton in 2013 as Chief Client Officer after returning to New Zealand from 12 years in the United Kingdom. She is a strong business development professional, skilled in using consumer based insights to drive growth opportunities for NZ businesses and brands.

In her CCO role, Sarah was responsible for nurturing the strong client relationship culture at Colmar Brunton.  In the last five years has championed some important projects for the business including the development of the Colmar Brunton Corporate Reputation Index, published annually in the NBR and more recently she has fronted Colmar Brunton’s Better Futures Report, a longitudinal study that raises the profile of the need for sustainable practices in business.  She is also an enthusiastic participant in Kantar’s Leadership Acceleration and Mentoring for Success Programmes and is a strong advocate for empowering others to achieve their career goals.

Sarah moved into the role as Head of Colmar Brunton in May 2018.



Kim Calvert - Stakeholder Representative

Kim is a highly experienced and strategic senior manager in the FMCG industry who has served brands including Woolworths, George Weston Foods, Colgate Palmolive and Villa Maria Estate. Under Kim's direction as Country Manager, Cottonsoft Limited has become a vanguard for sustainability certification in New Zealand, adding to its PEFC certification with the 2013 achievement of the Environmental Choice ecolabel, earned after a rigorous 18-month audit process involving international supply chains.

Kim leads the development of products for business and consumers that keep Cottonsoft at the forefront of its category, and works closely with Cottonsoft's International affiliates to identify opportunities to further strengthen the supply chain and expand the business domestically.

As the winner of the 2014 ECNZ Innovator of the Year for their inclusion of the standard into their marketing campaigns, Cottonsoft is today the only tissue-converting company to maintain a manufacturing presence in the South Island, and the company's factory in Dunedin – Kim's hometown and Cottonsoft's original headquarters – complements an expanding head office, warehouse and manufacturing facility in Auckland.

Our Staff


Francesca Lipscombe

Francesca Lipscombe is the General Manager of The New Zealand Ecolabelling Trust. She has a degree in Marketing and Operations from the University of Waikato and 17 years’ experience in a variety of sales and marketing roles. Francesca has been with the Trust for over 5 years and during this time has developed strong relationships with licensees and strategic partners here in New Zealand and GEN colleagues from around the world. She has a genuine interest in the environment and sustainable business practices and takes great pleasure in working with New Zealand businesses to promote and develop the Environmental Choice label.



Keeli Gregory

Keeli Gregory has recently joined Environmental Choice as the Administration Manager and is the first port of call when making contact with the office.

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