Our Board


Environmental Choice New Zealand is managed by The New Zealand Ecolabelling Trust, an independent, not-for-profit organisation.



Karen McDonald, Chair

Karen is Deputy CEO and Head of Marketing and Business Development at Consumer NZ. She is responsible for maximising revenue from membership and business development to support Consumer's independent research and testing programme. She’s also involved in growing the Consumer Foundation to support Consumer’s broader advocacy role. She is committed to Consumer NZ’s work providing independent information consumers can trust and ultimately working towards a fair deal for Consumer members and all New Zealanders. Karen who first joined Consumer NZ in 2007 and again in 2012, brings a consumer-focused perspective to the Board from her six years plus at the member-based independent, non-profit.



Hans Buwalda

Hans Buwalda is an environment, health and safety consultant. Hans has a B.Sc (Geography), a Diploma of Natural Resources and a Master of Business Administration. He is a Chartered Member of the NZ Institute of Directors, a Chartered OHS Professional and a Certified Environmental Practitioner.

Hans is a consultant in EHSconsult. He provides governance, strategy and risk management advice on environment, health and safety issues. Prior to this role, Hans was the Group Environment, Health and Safety Manager for Fletcher Building between 2002 and 2014. In that role, Hans led many of the environment, health and safety initiatives that Fletcher Building has adopted.

Hans is also involved with building sustainability issues and was a member of the Board of the New Zealand Green Building Council from 2006 to 2013.



Sarah Ho, M.Planning (Hons)

Sarah is a Planner currently positioned with the New Zealand Transport Agency having worked previously for local government in Auckland and overseas. Within those roles she has been an ISO14001 Environmental Management Systems (EMS) representative and certified auditor, and a sustainability advocate within the workplace. Sarah has a keen interest in sustainability and completed her Masters project on urban food growing and the sustainability of cities in 2001.



Beckie McCleland

Beckie is a Director in KPMG’s Auckland practice with a particular focus on risk and compliance in the funds management/ wealth management and financial advice industries. She has over 15 years’ experience in financial services in New Zealand and UK, with a broad based work experience, consisting of time spent working with the regulator as well as financial services businesses in the private sector. Beckie draws from her commercial background, particularly in the risk and compliance space, to add value to the Board. Beckie is an Authorised Financial Adviser (AFA) and a Chartered Member of the Institute of Directors in New Zealand.



Sarah Bolger

Sarah was appointed in 2018 to lead Colmar Brunton, New Zealand’s leading agency for market and social research after being invited to join the business in 2013 as Chief Client Officer. 

Prior to that she spent 12 years in the United Kingdom as an international researcher and planner. She is skilled in using human understanding combined with data-based insights to identify growth opportunities for businesses and brands.

 In the last five years Sarah has championed important projects for the business including the Colmar Brunton Corporate Reputation Index, published annually in the National Business Review.  She has also fronted Colmar Brunton’s Better Futures Report, a longitudinal study that raises the profile of the need for sustainable practices in business.  She is a member of Kantar’s Leadership Acceleration Programme and won Gold at the 2018 Research Association Effectiveness Awards NZ for her reputation building work with Fonterra.

Colmar Brunton is owned by Kantar, one of the world’s largest research, data and insights agencies and part of the WPP network.



Becky Lloyd

Becky has more than 25 years’ experience working across a range of industry sectors, including manufacturing, distribution, telecommunications, banking and consulting. She has a Masters degree in Mechanical Engineering from Imperial College, University of London, and an MBA from Columbia Business School, New York. Most recently she was General Manager, Humes (a Fletcher Building business), and prior to that held the role of Chief Marketing Officer, Fletcher Building, responsible for building marketing and commercial best practice across the group. Before joining Fletcher Building she enjoyed 15 years with Vodafone, five in New Zealand and ten in the United Kingdom.

Becky has a passion for customers, and throughout her career has been instrumental in reshaping and transforming businesses to better meet the needs of their customers. For example, while at Humes she championed the integration of sustainable thinking into the business strategy – implementing environmental product declarations, introducing recycling of site waste, and investigating future low-carbon materials. She brings a commitment to work with businesses to improve their sustainable business practices – from strategy creation through to operational execution.



Huia Iti - Stakeholder Representative

Huia joined ecostore as research and development manager in 2007. Prior to joining ecostore, Huia was the research and development manager at Fletcher Building in their specialist Coil Coating operation and quality and research development chemist in dental and paint industries. Huia holds a BSc Chemistry from Auckland University.

For the past twelve years, Huia has been at the tiller of ecostore’s product development program. Taking the vision from ecostore’s founders Malcolm and Melanie Rands and realising it through elegant plant and mineral based products. Huia’s career in small and large entities at different stages of their sustainability journeys has brought valuable experience to ecostore. He deeply considers and balances both human and environmental factors, whilst delivering financial value. Huia understands the challenges facing businesses endeavouring to adopt sustainable practices. Huia’s focus on renewable technology helped materialise a global first in converting ecostore packaging from petrochemical plastic to plastic made from sugarcane. His holistic approach ensures adherence to the purpose and principles which underpins the number one most recognised sustainable brand for five years in a row (Colmar Brunton Better Futures Report, 2014-2018).

Our Staff


Francesca Lipscombe

Francesca Lipscombe is the General Manager of The New Zealand Ecolabelling Trust. She has a degree in Marketing and Operations from the University of Waikato and 17 years’ experience in a variety of sales and marketing roles. Francesca has been with the Trust for over 5 years and during this time has developed strong relationships with licensees and strategic partners here in New Zealand and GEN colleagues from around the world. She has a genuine interest in the environment and sustainable business practices and takes great pleasure in working with New Zealand businesses to promote and develop the Environmental Choice label.



Keeli Gregory

Keeli joined Environmental Choice as the Administration Manager in October 2018. Keeli will be the first port-of-call when making contact with our office, using her sound background in management and accounting to support our everyday operations. As a mother of two, Keeli is passionate about ensuring a sustainable future for our planet and future generations. She’s proud and excited to be a part of ECNZ and we’re pleased to have her onboard.

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