The programme, which commenced in 1992, operates independently from the government but the label is government owned and endorsed.

Vision Statement
Contribute to a more sustainable future by leading New Zealand businesses to reduce their environmental impact by developing and using environmentally preferable products and services.

Mission statement
To be the most trusted and recognised life-cycle based ecolabel in New Zealand.

Value proposition
Robust, independent, scientific, transparent.

The Environmental Choice New Zealand label identifies products and services which minimise negative impact on the environment. Products and services that carry the ECNZ label have been independently assessed against stringent, world class criteria across their whole life cycle. Owned and endorsed by the Ministry for the Environment and a member of the Global Ecolabelling Network, the Environmental Choice New Zealand label is New Zealand’s only Type I ecolabel. Important characteristics of a Type I ecolabel include:

  • Rigorous multi-criteria assessment
  • Independent third party verification
  • Ongoing compliance
  • Criteria are written locally to address local environmental issues
  • Criteria are updated regularly to encourage continuous improvement

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